• Modern Marketing
    Is email marketing a good idea?
sending email as advertising
A Few Comments About Email

Email marketing is one of the most used forms of online marketing. This makes sense, because it's an effective way to reach a lot of people at once. However, it is not always the most effective way to increase sales. Sometimes other marketing strategies can work better. Here are a few reasons why you need more than just email.

In order to use email marketing, you need people to email. Many companies find these people by using search engine optimization (SEO). They also have a subscribe button on their website, so people can easily sign up to get updates or the additional information they are seeking.

Online Junk Mail?

Email marketing has become the online form of junk mail. Instead of throwing away physical paper mail advertisements, people browse their emails and either delete them or overlook them entirely. In order to actually reach someone with email, it really needs to stand out to grasp their attention.

Does It Work Or Not?

The results of email marketing are often questionable. Some people think they are not very effective because very few unsolicited emails get opened by the recipients. Others say they are somewhat effective because they don't require much effort to send out and will occasionally receive some responses.

The Bottom Line

It is a good idea to use more than just email as a marketing strategy. There are many online marketing techniques available. Our friends in Utah hired a Utah SEO service to expand their marketing plan to include search engine optimization, pay-per-click advertising, content marketing, and more.