Email marketing is one of the most used forms of online marketing. This makes sense, because it's an effective way to reach a lot of people at once. However, it is not always the most effective way to increase sales. Sometimes other marketing strategies can work better. Here are a few reasons why you need more than just email.
In order to use email marketing, you need people to email. Many companies find these people by using search engine optimization (SEO). They also have a subscribe button on their website, so people can easily sign up to get updates or the additional information they are seeking.